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Vacancy

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Senior Content Writer (B2B)

  • Location

    City of London, London

  • Sector:

    Marketing & PR

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Christina Tatlow-Emms

  • Contact email:

    [email protected]

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    BBBH6316_1557413016

  • Published:

    about 2 months ago

  • Expiry date:

    2019-06-08

  • Startdate:

    Immediately

  • Consultant:

    #

I am looking for a Senior Content Writer, specifically from the Tech/B2B sector working on a permanent basis. This role is for a commercially led candidate with ambitious growth plans and a lead generation mindset.


We are looking for an experienced Content Writer, with 2-5 years of experience writing engaging content with the purpose to increase brand awareness and generate new leads.

Key Responsibilities:

Copywriting the collateral and blog articles with the ability to translate technical speak into business, commercial language. Collateral includes brochures, fact sheets, case studies, PPTs and the website.
Talking to senior stakeholders to decipher information needed for our collateral before producing high-quality, lead generation based copy and managing amends through to sign off as quickly as possible.
Using Adobe CS (InDesign and Photoshop) to make simple amends to collateral and images.
Finding creative and innovative ways to improve our SEO.
Using our HubSpot platform to make website updates, generate company email campaigns, create lead nurture and improve our automation capability.
Supporting the Events Marketing Executive in the organisation and attendance of company events including research, planning, logistics and attendance to events such as roundtables, breakfast briefings and webinars.
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. Producing an accurate summary of total spend and opportunity value created at the end of a marketing campaign.
Undertaking detailed analysis of your marketing campaigns to ensure lead generation and brand awareness targets are met.
Any other reasonable duties as per the Head of Marketing.

In accordance with the Equality Act 2010, if you require an alternative form of application please click the following link: Flexible Application Process - https://www.theecsgroup.co.uk/work/flexible-application-process