Up to £40000.00 per annum + bonus & pension
about 16 hours ago
I have an exciting opportunity in Central London for a Digital Marketing Manager working for a young and dynamic business who are focused on supporting smaller business through start up loans and finance. The successful candidate will be managing the performance and ongoing development of their digital marketing and will have a strong technical understating with experience of working with Web Developers, IT & Digital Designers.
Our client is offering an attractive salary, with performance related bonus, generous annual leave allowance and excellent pension scheme.
Duties and responsibilities
*Defining and delivering digital marketing strategies and initiatives to maintain / improve performance and CX
*SEO strategy - developing and delivering high quality SEO strategies, with inhouse tactical delivery.
*Management of marketing automation process, working hands on with Pardot and associated text messaging.
*Creating end-to-end customer acquisition campaigns using marketing automation.
*Delivery of activity for customer interaction across platforms (media, web, seraph (legacy CRM) Atlas, Salesforce.
*Insights and trends analysis combined with in-house data, to improve experience, volume and conversion.
*Work with Digital Designer and Web Developers on user journey design and development.
*Co ownership of any development work affecting the web assets, CMS, databases or analytics.
Knowledge and experience
*A proven track record of success in a commercial enterprise
*Must have marketing automation experience
*Hands on experience of web optimisation
*Expert level of SEO knowledge
*Extensive experience of CMS architecture and management
*Experience in UX design and management, creating end to end user journeys across complex websites
*Experience with Salesforce and the Salesforce eco system
ECS Recruitment is acting as an Employment Agency in relation to this vacancy.